Sustaining original content in the age of generative AI

October 14, 2025

Generative AI is reshaping how information is accessed, created, and valued. But how can we prevent AI models from capturing the value of journalism, research, art, and culture – leaving creators without economic incentives to produce? And how do we address the growing concentration of power in the hands of a few AI companies?

Join us on 14 October from 13:30 to 17:45 (CEST) at TownHall Europe (Square de Meeûs 5, 1000 Brussels) to discuss these questions at an event we are hosting together with the Friedrich Ebert Stiftung’s Future of Work programme. While the debate about AI and creative labor is often polarized between hype and fear, this event takes a practical look at the risks and opportunities. Building on our “Beyond AI and copyright” white paper, we will explore potential solutions—from redistributing value to strengthening democratic oversight—and ask what tools are needed beyond copyright law and existing EU regulation.

Confirmed speakers include: Member of the European Parliament Tiemo Wölken, Giuseppe Abbamonte (Director for Media Policy at the European Commission), Prof. Alexandra Bensamoun, Renate Schroeder (Director of the European Federation of Journalists), and AEPO-ARTIS General Secretary Ioan Kaes, alongside voices from civil society. The panel discussion will be introduced and moderated by Paul Keller.

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