The European Consumer Organization (BEUC) publishes its position paper on the Commission’s proposal for the Data Act. The paper focuses on Chapters II and III of the proposal with an eye on strengthening users’ positions in regard to machine-generated data against data holders. Among many recommendations, BEUC’s position paper provides guidance on obtaining greater coherence between the Data Act proposal and other EU laws, strengthening user protection in regards to access and use of machine-generated data, providing greater users’ control of data generated through the use of IoT products and related services, reducing gatekeepers’ monopolistic positions in the European data economy, and ensuring soundness in enforcement mechanisms.