Inside the battle for the future of the web

September 9, 2025

A new background article from Business Insider highlights some of the discussions and tensions within the IETF AI Preferences Working Group. The piece focuses on the challenge of distinguishing between bots that index websites for traditional search engines and those deployed to generate AI answers and summaries. According to the author, the question of “how to keep the web thriving in the era of chatbots and AI answer engines” has become “one of the thorniest issues [the IETF has] ever encountered.”

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